The conventional media ecosystem in India is undergoing a major change as independent viral channels gain traction. These emerging outlets, often driven by digital media and individual content, are directly connecting with audiences, avoiding mainstream gatekeepers. This phenomenon presents both advantages – fostering expanded diversity of voice… Read More

India's news landscape has experienced a profound alteration fueled by the internet. The rise of online channels and other internet tools has created a unprecedented form of reporting, where average people often become first responders and viral videos frequently precede established news outlets. This trend is fundamentally altering how Indians … Read More